Welcome to BlogNotions' Sustainability Blog

The BlogNotions Sustainability delivers a diverse series of perspectives provided by thought leaders in the areas of sustainability,renewable energy, the environment and related topics. Presented by NetLine, this forum delivers compelling updates on the latest trends, directions, and technologies being used to address today.

How not to make your green marketing a joke

I’ve been getting in trouble lately from the green marketing community. They think my “Got Green? and 10 Other Brand Curdling Cliches of Green Marketing” presentation is making fun of the industry. It’s not. It’s making fun of companies and brands that are eager to jump on the green bandwagon without doing their homework. Their […]

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Christmas Tree Lights Powered by Pedestrian Footsteps

At a United Kingdom shopping mall, pedestrians are powering the towering Christmas tree. Worldwide 7.7 billion kWh of coal (some of which is in your stocking this year) and natural gas are used to power Christmas tree lights. Well, the Midsummer Place Shopping Centre has decided to stomp out this abuse of power this year […]

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WindMade: New Consumer Label Attracts Global Brands

Major global companies including Motorola Mobility, Deutsche Bank, Bloomberg, Method and BD (Becton, Dickinson and Co.) have produced or have pledged to procure at least 25 percent of their operations’ power consumption from wind energy. They announced their commitment to become certified under the new WindMade consumer label at a Global Launch event in New […]

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Congrats Honest Tea. Will report sustainability progress on Tumblr.

Honest Tea’s decision to expand to this new communication channel reflects a trend among sustainable brands to find the most effective way to leverage corporate social responsibility (CSR) reporting to increase dialogue and engagement with consumers. The organic bottled tea company released the second edition of its annual Mission Report in combination with a new Tumblr site […]

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5 steps to positive behavior change every chief sustainability officer and green marketer should know

Successful marketers focus on amplifying consumer behavior. Come in today. 30% off, this weekend only. Buy one get one free. Green marketers, on the other hand, are typically about changing consumer behavior. Consume less. Recycle more. Go green. But is that the correct approach? Changing behavior is tough. Especially if the behavior has been engrained in […]

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Sweet Sixteen: World Economic Forum finds New Sustainability Champions

Congratulations to the World Economic Forum and Boston Consulting Group for their work in identifying 16 companies in emerging markets that are setting new standards for sustainability. In the new report by WEF and BCG, they highlight that Brazil, China, India, Indonesia, the Russian Federation and South Korea will account for more than 50% of the […]

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World Record Reached for Solar Efficiency

Solar Record A company called First Solar has just raised the bar for every other photovoltaic cell manufacturer by setting a record for PV efficiency. First solar, among other things, makes cadmium-telluride (CdTe) solar cells and increased their efficiency to 17.3-percent. According to First Solar, “…it set a new world record for cadmium-telluride (CdTe) photovoltaic […]

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EPA Budget Cuts Spell Stricter Enforcement Technology the Answer

How does the Federal Environmental Protection Agency (EPA) receive funding? The simple answer – the taxpayer -from the taxpayer to Congress from Congress to the EPA, the taxpayer being the catalyst. The economy is in deep trouble; our government is looking at options not to default on our debt, trim budgets and reduce unemployment. One […]

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