Author Archive | Park Howell

How NOT to become an MBA zombie

I teach storytelling workshops to business executives and sustainability professionals around the country, and I’m always gratified to see how people from every imaginable endeavor naturally embrace story. But some audience members get frustrated when they can’t quickly grasp and apply the basic structure of story in business. Therefore, I’ve been searching for a tool […]

Continue Reading

The shortest path to the hero’s journey

Have you ever struggled to get an important concept across to your peers? We’ve all been there. The powerpoint that sucked. The big idea that didn’t penetrate smaller minds. The blown story. The unfocused presentation. There is a foolproof way to bring meaning to every pitch. It is the universal story pattern discovered by American […]

Continue Reading

Are your presentations flicking them off or turning them on?

When given the honor to command an audience, most presenters default to binary facts, figures, features and benefits. The trouble is that your audience’s light switch of interest can just as easily and instantaneously be flicked off as turned on. I prefer the rheostat of story. With it you control emotional nuance to take your […]

Continue Reading

What brands can learn from my hero’s journey with Sonos

I wrote a post following the Super Bowl that deconstructed the Audi “Prom” spot to show you how effectively its creators used the universal path of the hero’s journey to weave the story of their car into our lives. But it’s just a car commercial. Right? No. It’s topnotch storytelling and marketing because the spot […]

Continue Reading

Will conscious capitalism become the go to business model?

Capitalism is on the ropes. It’s been pummeled by the highly publicized greed on Wall Street. The one-percenters have been fingered as the bad guys wielding unprecedented economic power, and not always in the best interest of society. Capitalism seems to be further weakened with every whiff of smelling salts the government gives it with […]

Continue Reading

How social media is humanizing corporations

Command and control. It is one of the lasting corporate legacies of the industrial age. But its grip is weakening. For 100 years, most American companies have approached corporate culture with a cold, mechanized hand. Just look at the Dilbert cartoons tacked to faceless cubicles, and you’ll see the Post-it cries for help from the […]

Continue Reading