Author Archive | Park Howell

Grow your brand with three insights from Oracle’s Modern Customer Experience

Waste not, want not, with your story marketing to create epic customer experiences Stephen Streich of Oracle I had the honor of being invited as an influencer to Oracle’s Modern Customer Experience event this past week in Las Vegas.  There were three days of workshops and speakers, several thousand attendees, and umpteen roundtable discussions. Despite the abundance […]

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Live Workshop: Storytelling for Leaders With Park Howell & Mark Schenk

Register Now to Reserve Your Seat In This Intimate One-Day Workshop Storytelling for Leaders provides the skills to use story-based techniques to tackle a range of key leadership challenges, including: COMMUNICATION – how to get your message to stick OVERCOMING ENTRENCHED VIEWS – how to influence people to change behavior CONNECTING WITH PEOPLE – how to quickly […]

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Top leaders develop the storytelling talents in their people

Stories shape the behaviors that build the culture that drive your performance Two weeks ago I sat in a three-day master class with Shawn Callahan of the communications firm Anecdote in Melbourne, Australia. He is the co-creator of Storytelling for Leaders training program. We explored how effective leaders spot and use stories in their organizations […]

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How instinctual storytelling catches the biggest fish

You cannot resist the lure of a good story Our seaplane banked over a pod of Killer whales after a bumpy four hour flight from Seattle. We touched down in the aptly named Blackfish Sound at the Northern end of Vancouver Island in British Columbia, Canada. It was a sunny but cool July afternoon in […]

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Understand your personal brand story to grow your influence

20 People to Know in the Phoenix Advertising, Marketing and Public Relations Community On Friday, February 19, 2017, I was honored to be named by the Phoenix Business Journal as one of the 20 people to know in the local marketing community. If you missed it, here are my answers to their questions with links to resources you […]

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Future sustainability leaders to nurture their inner storyteller

(The following article originally ran in Sustainable Brands news) Park Howell, president of Phoenix-based brand strategy and marketing firm Park&Co, also heads the Communications thread of the Arizona State University School of Sustainability’s Executive Master’s for Sustainability Leadership (EMSL) program. Under Howell’s direction, the program replaces communications theory with “communications commandos.” We spoke with Howell about […]

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Patagonia’s Director of Philosophy to share the power of authentic storytelling with students of new Executive Master’s for Sustainability Leadership program at ASU

I have been in advertising for 30 years, and our agency has celebrated many successes turning creative campaigns into meaningful movements that matter. But the democratization of social media, the onset of the global recession, the growing distrust of authority, and the burgeoning Millennial class have prompted a rapid evolution in the ways newly empowered and […]

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Stories propel beer brands up Maslow’s hierarchy of needs

I was leading a brand storytelling workshop the other day and explaining the relationship between how a well-told story engages an audience, which boosts them up Maslow’s Hierarchy of Needs pyramid from basal physiological needs to personal enlightenment, and therefore elevates perceptions from low-priced commodity to premium brand status. The audience basically said, “Huh?” I […]

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Goodwill donation PSA propelled by the Story Cycle

Goodwill of Central Arizona will help more than 17,000 people find employment this year through its workforce development programs. Goodwill relies on your donations for the inventory it sells through 56 local thrift stores. Proceeds from your donations fuel the job training in their career centers that help Arizonans find jobs. Unfortunately, the recession has […]

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What shape are your stories in?

My brother called from Virginia on Saturday looking for some storytelling help. His son, Riley, is writing an essay for his college applications. He has a whale of story, too, but is having a hard time retelling it in under 400 words. Riley’s story is about courage. Perseverance. And his busted nose. It all began […]

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