Author Archive | Park Howell

The Five Stages of Grief as a Business Storyteller

How to move away from denying to accepting business and brand storytelling as key to your leadership growth I witness the five stages of grief in every business storytelling workshop I lead. Many participants accept storytelling as a powerful business and leadership talent. But some go through an un-nerving, cathartic, self-reflective process to get there. […]

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Rave Reviews

People Who Love Park Howell “Park Howell is so amazing.  Thank you for this. We’re still all talking about your presentation.  Just today, I asked someone to do an ABT on a project that is loosey goosey and I find exhausting to explain.  Your seminar is going to stay with us a long time.” —Toni […]

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What Stories In Your Business Presentations Say About You

Storytelling with your brand, business or in your presentations lets people into your world Russell Goldstein, CFP®, CAP®Institutional Client Advisor at U.S. Trust, Bank of America I present Business of Story workshops around the world, and I teach sustainable storytelling in the Executive Masters of Sustainability Leadership (EMSL) program at Arizona State University. But, I’m always saddened […]

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Future sustainability leaders to nurture their inner storyteller

(The following article originally ran in Sustainable Brands news) Park Howell, president of Phoenix-based brand strategy and marketing firm Park&Co, also heads the Communications thread of the Arizona State University School of Sustainability’s Executive Master’s for Sustainability Leadership (EMSL) program. Under Howell’s direction, the program replaces communications theory with “communications commandos.” We spoke with Howell about […]

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Patagonia’s Director of Philosophy to share the power of authentic storytelling with students of new Executive Master’s for Sustainability Leadership program at ASU

I have been in advertising for 30 years, and our agency has celebrated many successes turning creative campaigns into meaningful movements that matter. But the democratization of social media, the onset of the global recession, the growing distrust of authority, and the burgeoning Millennial class have prompted a rapid evolution in the ways newly empowered and […]

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Stories propel beer brands up Maslow’s hierarchy of needs

I was leading a brand storytelling workshop the other day and explaining the relationship between how a well-told story engages an audience, which boosts them up Maslow’s Hierarchy of Needs pyramid from basal physiological needs to personal enlightenment, and therefore elevates perceptions from low-priced commodity to premium brand status. The audience basically said, “Huh?” I […]

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Goodwill donation PSA propelled by the Story Cycle

Goodwill of Central Arizona will help more than 17,000 people find employment this year through its workforce development programs. Goodwill relies on your donations for the inventory it sells through 56 local thrift stores. Proceeds from your donations fuel the job training in their career centers that help Arizonans find jobs. Unfortunately, the recession has […]

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What shape are your stories in?

My brother called from Virginia on Saturday looking for some storytelling help. His son, Riley, is writing an essay for his college applications. He has a whale of story, too, but is having a hard time retelling it in under 400 words. Riley’s story is about courage. Perseverance. And his busted nose. It all began […]

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