Author Archive | Eric Block

KPMG: Expect the Unexpected. Building business value in a changing world.

In a massive report, KPMG’s study, Expect the Unexpected: Building Business Value in a Changing World, identifies 10 “megaforces” that will significantly affect corporate growth globally over the next two decades. It explores issues such as climate change, energy and fuel volatility, water availability and cost and resource availability, as well as population growth spawning […]

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50 Fastest Growing Brands Serve a ‘Higher Purpose’

New research on the world’s 50 fastest growing brands found a cause-and-effect relationship between a brand’s ability to serve a higher purpose and its financial performance. Brand consultants Millward Brown and former Proctor & Gamble marketing officer Jim Stengel developed the list of 50 brands, which they say built the deepest relationships with customers while […]

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UC Davis Study: Carbon Disclosure Boosts Stock Price.

Companies that disclose information about their greenhouse gas emissions and carbon reduction strategies see their stock values rise. “Companies should not be as reluctant as they have been to provide this information because we show that it can be shareholder-positive. Our message is that it pays to be green.” said Graduate School of Management Professor Paul […]

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WindMade: New Consumer Label Attracts Global Brands

Major global companies including Motorola Mobility, Deutsche Bank, Bloomberg, Method and BD (Becton, Dickinson and Co.) have produced or have pledged to procure at least 25 percent of their operations’ power consumption from wind energy. They announced their commitment to become certified under the new WindMade consumer label at a Global Launch event in New […]

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Congrats Honest Tea. Will report sustainability progress on Tumblr.

Honest Tea’s decision to expand to this new communication channel reflects a trend among sustainable brands to find the most effective way to leverage corporate social responsibility (CSR) reporting to increase dialogue and engagement with consumers. The organic bottled tea company released the second edition of its annual Mission Report in combination with a new Tumblr site […]

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Sweet Sixteen: World Economic Forum finds New Sustainability Champions

Congratulations to the World Economic Forum and Boston Consulting Group for their work in identifying 16 companies in emerging markets that are setting new standards for sustainability. In the new report by WEF and BCG, they highlight that Brazil, China, India, Indonesia, the Russian Federation and South Korea will account for more than 50% of the […]

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Timberland & VF Corporation: New heights or swift decline?

This week, VF Corporation (the mega holding company for apparel and active lifestyle brands such as Northface, Wrangler, Lee, EastPak) purchased the venerable Timberland brand of sporting footwear for $2 billion. Of course, Timberland put this positive spin on the news.  Timberland Chief Jeff Swartz said in a statement:   “Timberland is proud of its rich […]

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Kudos to Coke: Appoints Global Chief Sustainability Officer

Congratulations to Coca-Cola with its appointment of former Chief Marketing Officer Beatriz Perez to Chief Sustainability Officer. Under the vision of CEO Muhtar Kent, Perez will be responsibile for integrating sustainability initiatives into brand and marketing efforts and further demonstrate its monitoring and improving the commitment to the moderate impact of its products and operations […]

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