Author Archive | Ben Grossman

5 Key Sustainability Updates for 2013

By Heidi Quigley, Special Projects Associate, Grossman Marketing Group Although there has been a prolonged period of silence on “Sustainable Ink,” Grossman Marketing Group (GMG) has been anything but quiet.  We have continued to grow and develop as a company, maintaining our focus on environmental responsibility. In fact, our new Special Projects Associate, Heidi Quigley, […]

Continue Reading

Green Marketing Presentation to Tufts University

I had the privilege of guest lecturing at Tufts University in late February to a class titled “Social Marketing.”  I focused my presentation on green marketing and sustainability, with a particular emphasis on the importance of transparency.  In addition, I spent some time on product lifecycle management, which I’ve been interested in for a while, […]

Continue Reading

Some Good Year-End Sustainability Reading

As we approach the end of a very busy 2011, I’ve been seeing a lot of interesting year-end articles that I’ve been saving to read later.  I thought it would be helpful to include a selection of them for you in one place: “A Manifesto for Sustainable Capitalism,” by Al Gore and David Blood, published […]

Continue Reading

A Negative Tipping Point for FSC Certification

Turning the page on FSC? Over the past few years, awareness has grown about FSC-certified papers and printing.  FSC stands for Forest Stewardship Council, a group that works to ensure that the materials used are sourced responsibly.  Each step in the chain (i.e. from forest to printer) must be traceable.  The intent of the FSC […]

Continue Reading