Welcome to BlogNotions' Sustainability Blog

The BlogNotions Sustainability delivers a diverse series of perspectives provided by thought leaders in the areas of sustainability,renewable energy, the environment and related topics. Presented by NetLine, this forum delivers compelling updates on the latest trends, directions, and technologies being used to address today.

How to Find the Story in Your Story

Enjoy the adventure of your craft I was pretty fearless in my teens and twenties. I figured out how to get myself to Switzerland as an exchange student at sixteen, with little money and no contacts. I had many adventures in college in Mexico and Colombia, often traveling alone and having some dangerous experiences, like […]

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Who Are You For In Your Brand Story?

No, really — who are you for? (And before you get all fidgety about “who” versus “whom,” I know it’s “whom.” But few of us talk like that in real life.) Which brings me back to my question: Who are you for?  See, when you answer that question — first, before you do anything else […]

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How to Build Empathy in Your Leadership Stories

Business storytelling is about more than just engaging and captivating You want to help your customers, employees, and other stakeholders. You want to tell stories to influence, motivate, and lead. Effective leadership depends more on knowing the other person’s motivations than yours. Aspiring leaders who miss this point try to coerce more than inspire. The […]

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How Storytelling Soft Skills Can Create Better User Experiences in Technical Careers

Business storytelling is like programming code: The cleaner it is the better the user experience Highly-technical business executives like engineers, data analysts, software developers and programmers dismiss the power of person-to-person communication as a “soft skill.” They argue that their technical “hard skills” outperform relationship-building skills in the workplace because the production output of hard skills is […]

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Don’t invent your story, spotlight it!

As a brand creator, I talk with a lot of entrepreneurs who are worried and lost when it comes to thinking about using their story to grow their business. They think they have to invent a story and clever marketing about their businesses and themselves to be successful. There are a lot of marketing agencies, […]

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Switching Off the Power to Keep the Lights Switched On

Starting this winter and continuing for the next four years, the National Grid is planning to offer financial rewards to the UK’s heaviest energy users in return for cutting their consumption at peak times. This latest attempt to fight the electricity capacity crunch will see companies paid £10,000 for every megawatt they commit to sacrificing […]

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Ceres: Sustainability Leadership and Responsibility Starts at the Top

  “In some cases, companies have substantially accelerated and broadened their sustainability efforts. These companies are providing real leadership and demonstrating that sustainability isn’t a luxury, but rather an essential strategy for building long-term shareholder value.”     In a new research tracking the progress of more than 600 corporations worldwide on broad ranging sustainability […]

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Future sustainability leaders to nurture their inner storyteller

(The following article originally ran in Sustainable Brands news) Park Howell, president of Phoenix-based brand strategy and marketing firm Park&Co, also heads the Communications thread of the Arizona State University School of Sustainability’s Executive Master’s for Sustainability Leadership (EMSL) program. Under Howell’s direction, the program replaces communications theory with “communications commandos.” We spoke with Howell about […]

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WHO: 1 in 8 Global Deaths Linked To Air Pollution

The World Health Organization reports that in 2012 around 7 million people died – one in eight of total global deaths – as a result of air pollution exposure.  This finding more than doubles previous estimates and confirms that air pollution is now the world’s largest single environmental health risk. Reducing air pollution could save […]

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