Welcome to BlogNotions' Sustainability Blog

The BlogNotions Sustainability delivers a diverse series of perspectives provided by thought leaders in the areas of sustainability,renewable energy, the environment and related topics. Presented by NetLine, this forum delivers compelling updates on the latest trends, directions, and technologies being used to address today.

What Stories In Your Business Presentations Say About You

Storytelling with your brand, business or in your presentations lets people into your world Russell Goldstein, CFP®, CAP®Institutional Client Advisor at U.S. Trust, Bank of America I present Business of Story workshops around the world, and I teach sustainable storytelling in the Executive Masters of Sustainability Leadership (EMSL) program at Arizona State University. But, I’m always saddened […]

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The difference between creating interest or fascination in your brand storytelling

Content marketing can generate interest, while compelling brand story marketing will fascinate your customers and move them to action Yesterday, on a blistering Phoenix afternoon, I escaped into the dark confines of the FilmBar on 2nd street in Roosevelt Row. This is Phoenix’s true indie cinema.  Think of it as kitschy/hipster lounge meets 1947 movie theater. […]

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How to persuade any audience with the power of storytelling

Business storytelling is how leaders change beliefs and shape behaviors. I just returned from Amsterdam working with our Arizona State University Master’s students in the Executive Masters of Sustainability Leadership program. On this trip, we met with many important Dutch companies, like Philips and KPN, the AT&T of the Netherlands. The Dutch, although brilliant storytellers […]

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Switching Off the Power to Keep the Lights Switched On

Starting this winter and continuing for the next four years, the National Grid is planning to offer financial rewards to the UK’s heaviest energy users in return for cutting their consumption at peak times. This latest attempt to fight the electricity capacity crunch will see companies paid £10,000 for every megawatt they commit to sacrificing […]

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Ceres: Sustainability Leadership and Responsibility Starts at the Top

  “In some cases, companies have substantially accelerated and broadened their sustainability efforts. These companies are providing real leadership and demonstrating that sustainability isn’t a luxury, but rather an essential strategy for building long-term shareholder value.”     In a new research tracking the progress of more than 600 corporations worldwide on broad ranging sustainability […]

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Future sustainability leaders to nurture their inner storyteller

(The following article originally ran in Sustainable Brands news) Park Howell, president of Phoenix-based brand strategy and marketing firm Park&Co, also heads the Communications thread of the Arizona State University School of Sustainability’s Executive Master’s for Sustainability Leadership (EMSL) program. Under Howell’s direction, the program replaces communications theory with “communications commandos.” We spoke with Howell about […]

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WHO: 1 in 8 Global Deaths Linked To Air Pollution

The World Health Organization reports that in 2012 around 7 million people died – one in eight of total global deaths – as a result of air pollution exposure.  This finding more than doubles previous estimates and confirms that air pollution is now the world’s largest single environmental health risk. Reducing air pollution could save […]

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