Archive | February, 2018

Don’t invent your story, spotlight it!

As a brand creator, I talk with a lot of entrepreneurs who are worried and lost when it comes to thinking about using their story to grow their business. They think they have to invent a story and clever marketing about their businesses and themselves to be successful. There are a lot of marketing agencies, […]

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Growing from Startup to Scale-Up

Starting a business has never been easier, but growing a startup and scaling it to become a big business is harder than ever. Most who try get stuck or hit a plateau, including “A-players” and second-time founders, funded companies and “natural-born” entrepreneurs. On a sunny Thursday in Phoenix in March 2017, I sat knee-to-knee with […]

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How should technology shape your brand story?

(This post originally appeared in the February 2018 edition of Greater Phoenix In Business Magazine: Selling You: Branding in the Age of Technology) Business storytelling is the strategic message in your content marketing, technology is its transmitter As a kid, I loved the Flintstones and the Jetsons. Two great families with outstanding brands. The Flintstones are […]

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