Archive | May, 2013

Levi’s: 501 WasteLess Jeans Made With Recycled Plastic.

[youtube 70tRz9tXn3c 320 240] For 140 years, the Levi’s® brand has made its 501® jean with the same care, craftsmanship and attention to detail.  To that, they’ve added recycled plastic. The Levi’s® 501® WasteLess™  jean is limited-edition and made exclusively for EKOCYCLE™. That’s the social movement founded by legendary musician and producer will.i.am in partnership […]

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The shortest path to the hero’s journey

Have you ever struggled to get an important concept across to your peers? We’ve all been there. The powerpoint that sucked. The big idea that didn’t penetrate smaller minds. The blown story. The unfocused presentation. There is a foolproof way to bring meaning to every pitch. It is the universal story pattern discovered by American […]

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Energy: The Weapon of Mass Coercion Pt. II

Peter Rolton: Chairman, Rolton Group Last week I wrote about the emerging concept of energy as a weapon in the fight between state and corporation, and how this might pan out in future as the world’s resources continue to dwindle. The death of Margaret Thatcher, however, jolted my memory and took me back to the […]

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