Archive | July, 2012

Interbrand: Toyota is world’s best green brand.

Interbrand has crowned Toyota as the number one green brand in the world. In a statement, Interbrand reports:  ”Automotive and technology brands dominate the ranking. Toyota maintains the number one spot, continuing to make environmental sustainability a core management priority. The original Prius model — the primary launchpad for Toyota’s green image — has recently […]

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Why Jacquie’s brilliant green mind is turning to waste

Jacquelyn Ottman, Green Marketeer and Author of The New Rules of Green Marketing When you’ve got as much green marketing gray matter synapsing in your cranium as Jacquelyn Ottman does, I’d imagine that it’s difficult to keep your thoughts to 140 characters or less. But that’s exactly what I challenged my friend to do last […]

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