Archive | April, 2012

Green Marketing Presentation to Tufts University

I had the privilege of guest lecturing at Tufts University in late February to a class titled “Social Marketing.”  I focused my presentation on green marketing and sustainability, with a particular emphasis on the importance of transparency.  In addition, I spent some time on product lifecycle management, which I’ve been interested in for a while, […]

Continue Reading

Nielsen: The Global, Socially Conscious Consumer

In a new global research report, Nielsen has identified a segment of the population they call the Global Socially Conscious Consumer. Two thirds (66%) of consumers around the world say they prefer to buy products and services from companies that have implemented programs to give back to society. They prefer to work for these companies […]

Continue Reading

Green Fallout Shelters for the Coming Apocalypse

Green Fallout Shelter So, you may think the Mayan calendar is a bunch of bunk and that survivalists are a bunch of weirdoes spending their lives preparing for a big nothing. And you could be right. But what if you’re not? FEMA (Federal Emergency Management Agency) doesn’t take disaster preparedness lightly. And in addition, they […]

Continue Reading