Archive | February, 2012

The 3 branding downfalls of startups

Startups often focus on getting operations off the ground and the hoped for quick hits in sales and marketing to provide immediate lift. What they don’t pay attention to – much to the detriment of the young enterprise – is the careful crafting of their fledgling brand to provide a long-term flight plan. Here are […]

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50 Fastest Growing Brands Serve a ‘Higher Purpose’

New research on the world’s 50 fastest growing brands found a cause-and-effect relationship between a brand’s ability to serve a higher purpose and its financial performance. Brand consultants Millward Brown and former Proctor & Gamble marketing officer Jim Stengel developed the list of 50 brands, which they say built the deepest relationships with customers while […]

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UC Davis Study: Carbon Disclosure Boosts Stock Price.

Companies that disclose information about their greenhouse gas emissions and carbon reduction strategies see their stock values rise. “Companies should not be as reluctant as they have been to provide this information because we show that it can be shareholder-positive. Our message is that it pays to be green.” said Graduate School of Management Professor Paul […]

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