Archive | December, 2011

How not to make your green marketing a joke

I’ve been getting in trouble lately from the green marketing community. They think my “Got Green? and 10 Other Brand Curdling Cliches of Green Marketing” presentation is making fun of the industry. It’s not. It’s making fun of companies and brands that are eager to jump on the green bandwagon without doing their homework. Their […]

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Christmas Tree Lights Powered by Pedestrian Footsteps

At a United Kingdom shopping mall, pedestrians are powering the towering Christmas tree. Worldwide 7.7 billion kWh of coal (some of which is in your stocking this year) and natural gas are used to power Christmas tree lights. Well, the Midsummer Place Shopping Centre has decided to stomp out this abuse of power this year […]

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