Archive | November, 2011

WindMade: New Consumer Label Attracts Global Brands

Major global companies including Motorola Mobility, Deutsche Bank, Bloomberg, Method and BD (Becton, Dickinson and Co.) have produced or have pledged to procure at least 25 percent of their operations’ power consumption from wind energy. They announced their commitment to become certified under the new WindMade consumer label at a Global Launch event in New […]

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Congrats Honest Tea. Will report sustainability progress on Tumblr.

Honest Tea’s decision to expand to this new communication channel reflects a trend among sustainable brands to find the most effective way to leverage corporate social responsibility (CSR) reporting to increase dialogue and engagement with consumers. The organic bottled tea company released the second edition of its annual Mission Report in combination with a new Tumblr site […]

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