Archive | October, 2011

5 steps to positive behavior change every chief sustainability officer and green marketer should know

Successful marketers focus on amplifying consumer behavior. Come in today. 30% off, this weekend only. Buy one get one free. Green marketers, on the other hand, are typically about changing consumer behavior. Consume less. Recycle more. Go green. But is that the correct approach? Changing behavior is tough. Especially if the behavior has been engrained in […]

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