Welcome to BlogNotions' Sustainability Blog

The BlogNotions Sustainability delivers a diverse series of perspectives provided by thought leaders in the areas of sustainability,renewable energy, the environment and related topics. Presented by NetLine, this forum delivers compelling updates on the latest trends, directions, and technologies being used to address today.

The growing need for powerful business storytelling featured at Social Media Marketing World 2016

The importance of storytelling in business pervaded Social Media Marketing World 2016. Whether it’s real-time stories shared on Facebook Live, Periscope, or Blab.im, to how you approach visual storytelling on Instagram, to how to capture audiences with momentary stories on Snapchat, business storytelling is taking center stage. And it appears we all have to get comfortable starring on our […]

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You just completed your first Story Cycle workshop, now what?

  If you’re here, chances are you’ve just completed my Story Cycle workshop. Do you remember what the three essential elements are to every story? I thought so. To keep what you learned top-of-mind, here are five important resources to help you hone your one true superpower – storytelling. First, start by watching Simon Sinek’s TEDX presentation: Start with Why – […]

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6 ways to grow your brand through the Business of Story workshop

For 30 years, I have helped companies and organizations experience epic growth through the power of story to define their brand and connect with customers. I’m honored to be sharing our Business of Story workshop this Thursday evening during the Arizona Internet Marketing Association’s monthly gathering. AZIMA Business of Story Workshop from ParkHowell.com on Vimeo. Join us and […]

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Switching Off the Power to Keep the Lights Switched On

Starting this winter and continuing for the next four years, the National Grid is planning to offer financial rewards to the UK’s heaviest energy users in return for cutting their consumption at peak times. This latest attempt to fight the electricity capacity crunch will see companies paid £10,000 for every megawatt they commit to sacrificing […]

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Ceres: Sustainability Leadership and Responsibility Starts at the Top

  “In some cases, companies have substantially accelerated and broadened their sustainability efforts. These companies are providing real leadership and demonstrating that sustainability isn’t a luxury, but rather an essential strategy for building long-term shareholder value.”     In a new research tracking the progress of more than 600 corporations worldwide on broad ranging sustainability […]

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Future sustainability leaders to nurture their inner storyteller

(The following article originally ran in Sustainable Brands news) Park Howell, president of Phoenix-based brand strategy and marketing firm Park&Co, also heads the Communications thread of the Arizona State University School of Sustainability’s Executive Master’s for Sustainability Leadership (EMSL) program. Under Howell’s direction, the program replaces communications theory with “communications commandos.” We spoke with Howell about […]

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WHO: 1 in 8 Global Deaths Linked To Air Pollution

The World Health Organization reports that in 2012 around 7 million people died – one in eight of total global deaths – as a result of air pollution exposure.  This finding more than doubles previous estimates and confirms that air pollution is now the world’s largest single environmental health risk. Reducing air pollution could save […]

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