Welcome to BlogNotions' Sustainability Blog

The BlogNotions Sustainability delivers a diverse series of perspectives provided by thought leaders in the areas of sustainability,renewable energy, the environment and related topics. Presented by NetLine, this forum delivers compelling updates on the latest trends, directions, and technologies being used to address today.

Don’t invent your story, spotlight it!

As a brand creator, I talk with a lot of entrepreneurs who are worried and lost when it comes to thinking about using their story to grow their business. They think they have to invent a story and clever marketing about their businesses and themselves to be successful. There are a lot of marketing agencies, […]

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Growing from Startup to Scale-Up

Starting a business has never been easier, but growing a startup and scaling it to become a big business is harder than ever. Most who try get stuck or hit a plateau, including “A-players” and second-time founders, funded companies and “natural-born” entrepreneurs. On a sunny Thursday in Phoenix in March 2017, I sat knee-to-knee with […]

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How should technology shape your brand story?

(This post originally appeared in the February 2018 edition of Greater Phoenix In Business Magazine: Selling You: Branding in the Age of Technology) Business storytelling is the strategic message in your content marketing, technology is its transmitter As a kid, I loved the Flintstones and the Jetsons. Two great families with outstanding brands. The Flintstones are […]

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Switching Off the Power to Keep the Lights Switched On

Starting this winter and continuing for the next four years, the National Grid is planning to offer financial rewards to the UK’s heaviest energy users in return for cutting their consumption at peak times. This latest attempt to fight the electricity capacity crunch will see companies paid £10,000 for every megawatt they commit to sacrificing […]

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Ceres: Sustainability Leadership and Responsibility Starts at the Top

  “In some cases, companies have substantially accelerated and broadened their sustainability efforts. These companies are providing real leadership and demonstrating that sustainability isn’t a luxury, but rather an essential strategy for building long-term shareholder value.”     In a new research tracking the progress of more than 600 corporations worldwide on broad ranging sustainability […]

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Future sustainability leaders to nurture their inner storyteller

(The following article originally ran in Sustainable Brands news) Park Howell, president of Phoenix-based brand strategy and marketing firm Park&Co, also heads the Communications thread of the Arizona State University School of Sustainability’s Executive Master’s for Sustainability Leadership (EMSL) program. Under Howell’s direction, the program replaces communications theory with “communications commandos.” We spoke with Howell about […]

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WHO: 1 in 8 Global Deaths Linked To Air Pollution

The World Health Organization reports that in 2012 around 7 million people died – one in eight of total global deaths – as a result of air pollution exposure.  This finding more than doubles previous estimates and confirms that air pollution is now the world’s largest single environmental health risk. Reducing air pollution could save […]

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