Welcome to BlogNotions' Sustainability Blog

The BlogNotions Sustainability delivers a diverse series of perspectives provided by thought leaders in the areas of sustainability,renewable energy, the environment and related topics. Presented by NetLine, this forum delivers compelling updates on the latest trends, directions, and technologies being used to address today.

You just completed your first Story Cycle workshop, now what?

If you’re here, chances are you’ve just completed my Story Cycle workshop. Do you remember what the three essential elements are to every story? I thought so. To keep what you learned to-of-mind, here’re five important resources to help hone your one true superpower – storytelling. First, start with watching Simon Sinek’s amazing TEDX presentation: Start with Why – How […]

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Why business storytelling is always about the personal dilemmas behind your professional pursuits

At the heart of every business storyteller is the need to “humanize” a brand through the stories they tell, especially with often cold, feature-and-benefits advertising professional services firms usually spew. But a lot of business people look at me cross-eyed when I talk about “humanizing a brand.” What does that mean and why should you care? My guest this […]

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Why business storytelling is always about the personal dilemmas behind your professional pursuits

At the heart of every business storyteller is the need to “humanize” a brand through the stories they tell, especially with often cold, feature-and-benefits advertising professional services firms usually spew. But a lot of business people look at me cross-eyed when I talk about “humanizing a brand.” What does that mean and why should you care? My guest this […]

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How Downton Abbey resembles B2B marketing

I admit it. I’m a Downton Abbey fan. My wife and I started watching it around the first season of Breaking Bad. If Breaking Bad is the opiate of TV programming, then I suppose Downton Abbey is the antidote Narcan. Both feature addictive storytelling, just on the opposite ends of the spectrum. Last Sunday, we gathered around PBS and watched […]

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Switching Off the Power to Keep the Lights Switched On

Starting this winter and continuing for the next four years, the National Grid is planning to offer financial rewards to the UK’s heaviest energy users in return for cutting their consumption at peak times. This latest attempt to fight the electricity capacity crunch will see companies paid £10,000 for every megawatt they commit to sacrificing […]

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Ceres: Sustainability Leadership and Responsibility Starts at the Top

  “In some cases, companies have substantially accelerated and broadened their sustainability efforts. These companies are providing real leadership and demonstrating that sustainability isn’t a luxury, but rather an essential strategy for building long-term shareholder value.”     In a new research tracking the progress of more than 600 corporations worldwide on broad ranging sustainability […]

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Future sustainability leaders to nurture their inner storyteller

(The following article originally ran in Sustainable Brands news) Park Howell, president of Phoenix-based brand strategy and marketing firm Park&Co, also heads the Communications thread of the Arizona State University School of Sustainability’s Executive Master’s for Sustainability Leadership (EMSL) program. Under Howell’s direction, the program replaces communications theory with “communications commandos.” We spoke with Howell about […]

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WHO: 1 in 8 Global Deaths Linked To Air Pollution

The World Health Organization reports that in 2012 around 7 million people died – one in eight of total global deaths – as a result of air pollution exposure.  This finding more than doubles previous estimates and confirms that air pollution is now the world’s largest single environmental health risk. Reducing air pollution could save […]

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