Welcome to BlogNotions' Sustainability Blog

The BlogNotions Sustainability delivers a diverse series of perspectives provided by thought leaders in the areas of sustainability,renewable energy, the environment and related topics. Presented by NetLine, this forum delivers compelling updates on the latest trends, directions, and technologies being used to address today.

The 3 story elements that will humanize the brand of your professional services firm

How to define your brand’s promise, gift and personality Recently, I found myself in a 19th century barn in Haarlemmermeer, a suburb of Amsterdam, delivering a Business of Story masterclass. Ilknur Donmez, the town’s Director of Economic Development, grabbed my arm after the event. She leaned in and in her warm Dutch way said, “Thank you, Park. You’ve given me […]

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What is the story behind your body of work?

I just finished Pamela Slim’s terrific book, Body of Work: Finding the Thread That Ties Your Story Together. You probably remember Pam from her first blockbuster, Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur. I had the chance meeting with Pam when she was picking up a friend, Michael Margolis, from our office. We […]

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What are the villains, fog and crevasses in your professional services firm’s brand story?

3 antagonists you must vanquish for successful B2B marketing The conference room at the Sheraton LAX was cold as a morgue.  Two hundred screenwriter wannabes sat like zombies enraptured by Robert McKee. After all, he is the world’s legendary screenwriting coach, and this was his famous, if not grueling, four-day screenwriting Story seminar. I was in attendance not to write the […]

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3 steps to creating a powerful value proposition for your professional services firm

What B2B marketers can learn from Hollywood B2C value propositions All business leaders and communicators have important brand stories to tell. But most aren’t being heard, especially in your B2B marketing. There is little differentiation. Colleagues aren’t pulling in the same direction. Sales teams aren’t performing from the same script. Customers don’t appreciate the value you […]

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Switching Off the Power to Keep the Lights Switched On

Starting this winter and continuing for the next four years, the National Grid is planning to offer financial rewards to the UK’s heaviest energy users in return for cutting their consumption at peak times. This latest attempt to fight the electricity capacity crunch will see companies paid £10,000 for every megawatt they commit to sacrificing […]

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Ceres: Sustainability Leadership and Responsibility Starts at the Top

  “In some cases, companies have substantially accelerated and broadened their sustainability efforts. These companies are providing real leadership and demonstrating that sustainability isn’t a luxury, but rather an essential strategy for building long-term shareholder value.”     In a new research tracking the progress of more than 600 corporations worldwide on broad ranging sustainability […]

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Future sustainability leaders to nurture their inner storyteller

(The following article originally ran in Sustainable Brands news) Park Howell, president of Phoenix-based brand strategy and marketing firm Park&Co, also heads the Communications thread of the Arizona State University School of Sustainability’s Executive Master’s for Sustainability Leadership (EMSL) program. Under Howell’s direction, the program replaces communications theory with “communications commandos.” We spoke with Howell about […]

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WHO: 1 in 8 Global Deaths Linked To Air Pollution

The World Health Organization reports that in 2012 around 7 million people died – one in eight of total global deaths – as a result of air pollution exposure.  This finding more than doubles previous estimates and confirms that air pollution is now the world’s largest single environmental health risk. Reducing air pollution could save […]

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