Welcome to BlogNotions' Sustainability Blog

The BlogNotions Sustainability delivers a diverse series of perspectives provided by thought leaders in the areas of sustainability,renewable energy, the environment and related topics. Presented by NetLine, this forum delivers compelling updates on the latest trends, directions, and technologies being used to address today.

How UPS’ viral story has our brains hopped-up on oxytocin and why it matters to marketers

I have been studying neuroeconomist Paul Zak’s work on storytelling and how it actually changes the chemistry in our brain. When we’re seduced by a good story, we produce cortisol, dopamine and oxytocin, depending on what’s happening in the story, Introduce us to tension and urgency, and the steroid hormone cortisol floods our system creating […]

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Did powerpoint bring down two Space Shuttles?

Do you remember where you were on February 1, ten years ago? Let me remind you. As you were leading your peaceful terrestrial life, the space shuttle Columbia was disintegrating over the skies north of Dallas, Texas. All seven astronauts perished. The cause of the accident happened two weeks earlier. Eighty-two seconds into Columbia’s liftoff, […]

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Infographic: Storytelling vs Corporate Speak

It’s not rocket science. It’s brain science. Storytelling is how we’re hardwired to understand the world. And anyone can tell compelling stories. So turn your jargon into journeys, your info lists into lore, and your stats into stories. Here’s a great infographic from the Hoffman Agency to illustrate the difference between data and drama. The […]

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Cool new tool for creating a quick video story on your iPad

Pick a template. Upload an image. Record your voice in snippets. Add music. Then post your video. It is that easy with Adobe Voice. Let’s face it, if content is king, creating content is a bitch. Everyone says no one is reading anymore. You have to regale them with infographics, videos and podcasts. But that […]

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Is storytelling our ultimate survival tool?

The more work I do in helping sustainability practitioners communicate, the greater appreciation I have for the power of story to help us save ourselves from ourselves. This was underscored to me in the beginning of Lisa Cron’s excellent book, Wired for Story. Our brains, like the amoeba, have one goal: SURVIVAL. We can go weeks […]

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How to tell compelling stories to drive donations for your social cause

Goodwill of Central Arizona will help more than 23,000 people find employment this year through its workforce development programs. Goodwill relies on your donations for the inventory it sells through more than 60 local thrift stores. Proceeds from your donations fuel the job training in their career centers that help Arizonans find jobs. Unfortunately, the […]

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Cartman’s storytelling secret that every CMO should steal

I teach nonfiction storytelling in workshops around the country and in the new Executive Master’s for Sustainability Leadership program at Arizona State University, and the impact these newly story-empowered executives have when they use narrative to communicate data is profound. But my students’ greatest obstacle is often where to start in the story process. Therefore, […]

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Telling stories won’t sell my jewelry

The lady proclaimed that she owned a fairly prominent jewelry store chain in Phoenix ­– one I had never heard of, by the way – when she called me about helping her advertise her company. She said she was doing radio advertising, but it wasn’t working. I suggested that maybe her radio spots were the […]

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