I ruined my Christmas when I was twelve. Our mom and dad always hid the presents against the full-length mirror between their master closets in their bedroom. We all knew they were there, my six siblings and I. But for the previous 11 eleven Christmases, or at least the ones I can remember, I never […]
Welcome to BlogNotions' Sustainability Blog
The BlogNotions Sustainability delivers a diverse series of perspectives provided by thought leaders in the areas of sustainability,renewable energy, the environment and related topics. Presented by NetLine, this forum delivers compelling updates on the latest trends, directions, and technologies being used to address today.
This article first appeared in the American Marketing Association blog, Elevate. The goldfish has an average attention span of nine seconds, which now is one second longer than the average attention span of the modern-day consumer, according to the Statistic Brain Research Institute. We have lost one-third of our attention spans since 2000, when […]
I’m curating infographics about storytelling in business on Pinterest. New Fathom Events created he graphic that does a nice job of explaining why storytelling is so important, but does not go into the how you actually craft and tell a compelling story that sells. You can learn that here.
Aristotle would laugh at the basic story structure of the new Budweiser Super Bowl spot. It’s a winner because our minds simply can’t resist the Story Cycle. Watch and see if you can identify the 10-steps of this proven narrative structure. It’s right in plain sight, and something you can use to make your stories more persuasive. […]
For most chief marketing officers, it’s difficult to see through the day-to-day anguish of this transformational market to truly innovate. In her article, “Find the 15-Minute Competitive Advantage,” Rosabeth Moss Kanter of Harvard Business Publishing recommends that a series of small but fast innovations are more effective than one large leap. “As many technology companies […]
Starting this winter and continuing for the next four years, the National Grid is planning to offer financial rewards to the UK’s heaviest energy users in return for cutting their consumption at peak times. This latest attempt to fight the electricity capacity crunch will see companies paid £10,000 for every megawatt they commit to sacrificing […]
“In some cases, companies have substantially accelerated and broadened their sustainability efforts. These companies are providing real leadership and demonstrating that sustainability isn’t a luxury, but rather an essential strategy for building long-term shareholder value.” In a new research tracking the progress of more than 600 corporations worldwide on broad ranging sustainability […]
(The following article originally ran in Sustainable Brands news) Park Howell, president of Phoenix-based brand strategy and marketing firm Park&Co, also heads the Communications thread of the Arizona State University School of Sustainability’s Executive Master’s for Sustainability Leadership (EMSL) program. Under Howell’s direction, the program replaces communications theory with “communications commandos.” We spoke with Howell about […]
In 1996, landfill tax was introduced at a rate of £8 per tonne to encourage councils and businesses to develop more robust recycling programmes. The tariff has been on an upward trend ever since and from the 1st April it rose from £72 to £80 per tonne. It should come as no surprise therefore that […]
The World Health Organization reports that in 2012 around 7 million people died – one in eight of total global deaths – as a result of air pollution exposure. This finding more than doubles previous estimates and confirms that air pollution is now the world’s largest single environmental health risk. Reducing air pollution could save […]