Welcome to BlogNotions' Sustainability Blog

The BlogNotions Sustainability delivers a diverse series of perspectives provided by thought leaders in the areas of sustainability,renewable energy, the environment and related topics. Presented by NetLine, this forum delivers compelling updates on the latest trends, directions, and technologies being used to address today.

Understand your personal brand story to grow your influence

20 People to Know in the Phoenix Advertising, Marketing and Public Relations Community On Friday, February 19, 2017, I was honored to be named by the Phoenix Business Journal as one of the 20 people to know in the local marketing community. If you missed it, here are my answers to their questions with links to resources you […]

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7 habits of the highly effective story marketer

How to place story marketing at the core of your content strategy It was the summer of 2006. I was standing in the middle of the convention floor in Anaheim, CA, producing the product launch segment for the Forever Living Products annual Super Rally. More than 3,000 sales executives from over 130 countries speaking numerous languages surrounded […]

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What you can learn from Museum Hack for your story marketing

One of your most powerful story marketing hacks is to turn your head sideways We were in one of the most magnificent storybook settings you can imagine, and I couldn’t wait to get out. Michele and I spent three weeks in France and the Netherlands in July of 2014. We hit all of the requisite museums and chateaus, including […]

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Learn how to master story marketing at Social Media Marketing World ’17

Register Now for the Enchanting Story Marketing Workshop on Wed. March 22 from Noon to 1:30 pm (PST) In September 2015, Michael Stelzner and his team at Social Media Examiner courageously invited me to present my Business of Story workshop at Social Media Marketing World ’16, the largest gathering of social media professionals on the planet. Michael even had […]

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Laugh and be happy as you kick the sh*t out of injustice

Composer Randy Newman has always been near and dear to me for his storytelling. As I was distressing over the the first seven days of Donald Trump’s presidency and the frightening lunacy that appears to be the hallmark of his administration, I woke up this Sunday morning with a resolute calmness about it. Then, one of […]

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Switching Off the Power to Keep the Lights Switched On

Starting this winter and continuing for the next four years, the National Grid is planning to offer financial rewards to the UK’s heaviest energy users in return for cutting their consumption at peak times. This latest attempt to fight the electricity capacity crunch will see companies paid £10,000 for every megawatt they commit to sacrificing […]

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Ceres: Sustainability Leadership and Responsibility Starts at the Top

  “In some cases, companies have substantially accelerated and broadened their sustainability efforts. These companies are providing real leadership and demonstrating that sustainability isn’t a luxury, but rather an essential strategy for building long-term shareholder value.”     In a new research tracking the progress of more than 600 corporations worldwide on broad ranging sustainability […]

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Future sustainability leaders to nurture their inner storyteller

(The following article originally ran in Sustainable Brands news) Park Howell, president of Phoenix-based brand strategy and marketing firm Park&Co, also heads the Communications thread of the Arizona State University School of Sustainability’s Executive Master’s for Sustainability Leadership (EMSL) program. Under Howell’s direction, the program replaces communications theory with “communications commandos.” We spoke with Howell about […]

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WHO: 1 in 8 Global Deaths Linked To Air Pollution

The World Health Organization reports that in 2012 around 7 million people died – one in eight of total global deaths – as a result of air pollution exposure.  This finding more than doubles previous estimates and confirms that air pollution is now the world’s largest single environmental health risk. Reducing air pollution could save […]

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