Welcome to BlogNotions' Sustainability Blog

The BlogNotions Sustainability delivers a diverse series of perspectives provided by thought leaders in the areas of sustainability,renewable energy, the environment and related topics. Presented by NetLine, this forum delivers compelling updates on the latest trends, directions, and technologies being used to address today.

What is the story behind your body of work?

I just finished Pamela Slim’s terrific book, Body of Work: Finding the Thread That Ties Your Story Together. You probably remember Pam from her first blockbuster, Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur. I had the chance meeting with Pam when she was picking up a friend, Michael Margolis, from our office. We […]

Continue Reading

Does your B2B marketing deliver on what your customers really want?

How to align your business goals with your customer wants and needs in your professional services firm brand stories I was tucked back stage in the ballroom of the Dallas Hilton helping produce the International Super Rally for Forever Living Products, Int’l, when motivational speaker, Zig Ziglar, stepped into the spotlight. To this point in my […]

Continue Reading

How to turn impotent businesses narratives into important brand stories for your professional services firm

American and British forces ally to overthrow the tyranny of mindless B2B marketing in two business storytelling workshops in Liverpool or London this June Most business leaders have important brand stories, but few are being heard. We have a proven process to craft and tell compelling brand stories that will grow your enterprise and your people. And we’re […]

Continue Reading

How to create killer customer personas for your professional services firm brand story

The FBI catches serial killers through extensive criminal profiling. You can capture serial customers the same way by profiling your audiences through insightful consumer personas. Customer personas are critical because brands no longer own the influence of mass media. The masses are now the media, and they own your brand story. Enlightened brands have evolved from being […]

Continue Reading

Switching Off the Power to Keep the Lights Switched On

Starting this winter and continuing for the next four years, the National Grid is planning to offer financial rewards to the UK’s heaviest energy users in return for cutting their consumption at peak times. This latest attempt to fight the electricity capacity crunch will see companies paid £10,000 for every megawatt they commit to sacrificing […]

Continue Reading

Ceres: Sustainability Leadership and Responsibility Starts at the Top

  “In some cases, companies have substantially accelerated and broadened their sustainability efforts. These companies are providing real leadership and demonstrating that sustainability isn’t a luxury, but rather an essential strategy for building long-term shareholder value.”     In a new research tracking the progress of more than 600 corporations worldwide on broad ranging sustainability […]

Continue Reading

Future sustainability leaders to nurture their inner storyteller

(The following article originally ran in Sustainable Brands news) Park Howell, president of Phoenix-based brand strategy and marketing firm Park&Co, also heads the Communications thread of the Arizona State University School of Sustainability’s Executive Master’s for Sustainability Leadership (EMSL) program. Under Howell’s direction, the program replaces communications theory with “communications commandos.” We spoke with Howell about […]

Continue Reading

WHO: 1 in 8 Global Deaths Linked To Air Pollution

The World Health Organization reports that in 2012 around 7 million people died – one in eight of total global deaths – as a result of air pollution exposure.  This finding more than doubles previous estimates and confirms that air pollution is now the world’s largest single environmental health risk. Reducing air pollution could save […]

Continue Reading