Welcome to BlogNotions' Sustainability Blog

The BlogNotions Sustainability delivers a diverse series of perspectives provided by thought leaders in the areas of sustainability,renewable energy, the environment and related topics. Presented by NetLine, this forum delivers compelling updates on the latest trends, directions, and technologies being used to address today.

The Tightening Screws of Ukraine’s Energy Supply

As the crisis in Ukraine continues, Russian President Vladimir Putin has stated unequivocally that his sole interest is in coming to the aid of and protecting civilians. His plaintive claims are falling on slightly sceptical ears, however; it may be cynical, but in all likelihood the reality is a well-worn truth that has caused innumerable […]

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Patagonia’s Director of Philosophy to share the power of authentic storytelling with students of new Executive Master’s for Sustainability Leadership program at ASU

I have been in advertising for 30 years, and our agency has celebrated many successes turning creative campaigns into meaningful movements that matter. But the democratization of social media, the onset of the global recession, the growing distrust of authority, and the burgeoning Millennial class have prompted a rapid evolution in the ways newly empowered and […]

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Survey: Most Executives Believe In Sustainability, But Half Fail To Act.

In a new survey, nearly two-thirds of respondents rate social and environmental issues, such as pollution or employee health, as “significant” or “very significant” among their sustainability concerns. Yet only about 40% report that their organizations are largely addressing them. Even worse, only 10% say their companies fully tackle these issues. Interestingly, the survey shows […]

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UK Grid Infrastructure: Not a Leg to Stand On

A staggering 750,000 UK households were hit by power cuts over the festive season, and as nice as a candlelit Christmas may sound, in practice it is at best an inconvenience and at worst a complete nightmare. The situation was so dire for some that energy distributors offered to foot the Christmas dinner bill for […]

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Stories propel beer brands up Maslow’s hierarchy of needs

I was leading a brand storytelling workshop the other day and explaining the relationship between how a well-told story engages an audience, which boosts them up Maslow’s Hierarchy of Needs pyramid from basal physiological needs to personal enlightenment, and therefore elevates perceptions from low-priced commodity to premium brand status. The audience basically said, “Huh?” I […]

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Stoking the Fuel Poverty Fire

It’s been on the back burner for over a year now, but in the last week the heat has been turned up on proposals to redefine fuel poverty. The change would see the official tally for households currently in the category fall from 3.2 million to 2.4 million, almost a third of the original figure, […]

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Goodwill donation PSA propelled by the Story Cycle

Goodwill of Central Arizona will help more than 17,000 people find employment this year through its workforce development programs. Goodwill relies on your donations for the inventory it sells through 56 local thrift stores. Proceeds from your donations fuel the job training in their career centers that help Arizonans find jobs. Unfortunately, the recession has […]

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Taking another look at ECO

The spotlight has been beaming down on green levies over the past few weeks; critics want them removed from consumer energy bills immediately to cut costs, whilst advocates argue that they are vital in the creation of a low carbon energy market. In the most recent turn of events, several energy companies have been accused […]

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