Welcome to BlogNotions' Sustainability Blog

The BlogNotions Sustainability delivers a diverse series of perspectives provided by thought leaders in the areas of sustainability,renewable energy, the environment and related topics. Presented by NetLine, this forum delivers compelling updates on the latest trends, directions, and technologies being used to address today.

Grow your brand with three insights from Oracle’s Modern Customer Experience

Waste not, want not, with your story marketing to create epic customer experiences Stephen Streich of Oracle I had the honor of being invited as an influencer to Oracle’s Modern Customer Experience event this past week in Las Vegas.  There were three days of workshops and speakers, several thousand attendees, and umpteen roundtable discussions. Despite the abundance […]

Continue Reading

Live Workshop: Storytelling for Leaders With Park Howell & Mark Schenk

Register Now to Reserve Your Seat In This Intimate One-Day Workshop Storytelling for Leaders provides the skills to use story-based techniques to tackle a range of key leadership challenges, including: COMMUNICATION – how to get your message to stick OVERCOMING ENTRENCHED VIEWS – how to influence people to change behavior CONNECTING WITH PEOPLE – how to quickly […]

Continue Reading

Top leaders develop the storytelling talents in their people

Stories shape the behaviors that build the culture that drive your performance Two weeks ago I sat in a three-day master class with Shawn Callahan of the communications firm Anecdote in Melbourne, Australia. He is the co-creator of Storytelling for Leaders training program. We explored how effective leaders spot and use stories in their organizations […]

Continue Reading

How instinctual storytelling catches the biggest fish

You cannot resist the lure of a good story Our seaplane banked over a pod of Killer whales after a bumpy four hour flight from Seattle. We touched down in the aptly named Blackfish Sound at the Northern end of Vancouver Island in British Columbia, Canada. It was a sunny but cool July afternoon in […]

Continue Reading

Understand your personal brand story to grow your influence

20 People to Know in the Phoenix Advertising, Marketing and Public Relations Community On Friday, February 19, 2017, I was honored to be named by the Phoenix Business Journal as one of the 20 people to know in the local marketing community. If you missed it, here are my answers to their questions with links to resources you […]

Continue Reading

Switching Off the Power to Keep the Lights Switched On

Starting this winter and continuing for the next four years, the National Grid is planning to offer financial rewards to the UK’s heaviest energy users in return for cutting their consumption at peak times. This latest attempt to fight the electricity capacity crunch will see companies paid £10,000 for every megawatt they commit to sacrificing […]

Continue Reading

Ceres: Sustainability Leadership and Responsibility Starts at the Top

  “In some cases, companies have substantially accelerated and broadened their sustainability efforts. These companies are providing real leadership and demonstrating that sustainability isn’t a luxury, but rather an essential strategy for building long-term shareholder value.”     In a new research tracking the progress of more than 600 corporations worldwide on broad ranging sustainability […]

Continue Reading

Future sustainability leaders to nurture their inner storyteller

(The following article originally ran in Sustainable Brands news) Park Howell, president of Phoenix-based brand strategy and marketing firm Park&Co, also heads the Communications thread of the Arizona State University School of Sustainability’s Executive Master’s for Sustainability Leadership (EMSL) program. Under Howell’s direction, the program replaces communications theory with “communications commandos.” We spoke with Howell about […]

Continue Reading

WHO: 1 in 8 Global Deaths Linked To Air Pollution

The World Health Organization reports that in 2012 around 7 million people died – one in eight of total global deaths – as a result of air pollution exposure.  This finding more than doubles previous estimates and confirms that air pollution is now the world’s largest single environmental health risk. Reducing air pollution could save […]

Continue Reading